Tag Archives: rational

June 12

What you could learn from ‘Think like a Freak’ by Stephen Dubner and Steven Levitt (2015, 211 pages)

Questioning perceived wisdom is a high stakes game.  If you are wrong, then you can be laughed at or vilified.  If you are right, then people may not listen.  If you are very lucky and enough people accept that you are right, you can transform the world. Steven Levitt and Stephen Dubner now have a reputation […]

June 06

What could you learn from ‘Decisive’ by Chip and Dan Heath (2014, 252 pages)

You make thousands of decisions each day.  Some are more important than others.  Research by many academics (for example, Daniel Kahneman, Gary Klein and Amos Tversky) has shown that the way you think, and your emotional state, play an enormous role in your decision-making ability. In their latest book,’Decisive’ Chip and dan Heath argue there four reasons […]

April 26

Optimal stopping theory – how maths can help you maximise your decisions by Max Eskell

In life and business, there are many problems where the main issue is that there is a high number of available choices.  In business, these could be finding deciding on a primary contractor, choosing a joint venture partner or even recruiting key individuals. Optimal stopping theory possibly provides help.  Briefly, optimal stopping theory suggests that you should reject […]

April 16

What you could learn from ‘Quick and Nimble’ by Adam Bryant (2014, 251 pages)

  “Innovation distinguishes between leaders and follower.” Steve Jobs Innovation is one of the strongest sources of competitive advantage.  Staying ahead of the competition allows you to explore new products, services, and business models while also making sure you are exploiting your existing offering. Adam Bryant offers 16 well thought and well-crafted pieces of advice […]

April 12

What can you learn from ‘Nudge’ by Cass Sunstein & Richard Thaler (2009, 312 pages)

In their book ‘Nudge’, Thaler and Sunstein are among the first to set out the arguments for using behavioural insights to change (‘nudge’) people’s behaviour. By changing the context of a decision, they argue it is possible to reduce unhealthy or undesirable decisions. Their main arguments stem from making sure that choices are presented in […]

April 12

What you can learn from ‘The Heart of Change’ by John Kotter (2012, 208 pages)

In The Heart of Change, John Kotter outlines his eight steps to make change stick. This is a good, short read, with a strong research foundation. As with much recent work on change, Kotter argues that you must appeal to feeling and emotions. In short, he argues that you must help people see, feel and […]

April 07

What you could learn from ‘Switch: How to change things when change is hard’ by Chip and Dan Heath (2011, 320 pages)

This is the excerpt for a placeholder post. It can be deleted, or edited to make it your own.

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