Tag Archives: design thinking

March 10

What you could learn from “The Art of Innovation” by Tom Kelly (2001, 297pages)

“The problem is not that big companies don’t see change coming, it is just that they fail to decide what to do about it and/or fail to execute their plan.” IDEO is now one of the world’s top design consultancies.  IDEO’s success includes the first Apple mouse and the Plam V.  Tom Kelley, the founder […]

February 17

What you could learn from ‘Design Thinking’ by Nigel Cross (2011, 148 pages)

Design thinking is now cool.  Pepsi CEO has credited ‘deign thinking’ with turning her company around (see HBR here), and Stamford has set even set up an institute of design DSchool. What is design thinking? “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically […]

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