What you could learn from ‘Lean vs. Agile vs. Design thinking’ by Gothelf & Seiden (2017, 39 pages)

Modern product development is rife with frameworks and philosophies. Many books and articles attempt to provide their own interpretation, mainly to sell books.

In their book ‘Lean vs. Agile vs. Design, the authors do a great job in explaining the basics of each, and providing a good list of recommendations.

The diagram below from Gartner is very helpful.

Image result for lean agile design thinking


  • work in short cycles
  • hold regular retrospectives
  • put the customer at the centre of everything
  • go and see
  • test high risks only
  • less research, more often
  • work as a balanced team
  • radical transparency
  • align incentives with your performance management
  • prioritise product discovery

The book is a great introduction/reminder of the differences. What will I do differently, now that I have read the book?

  • ensure the teams have the skills and experience across all three disciplines
  • provide time for the teams to balance discovery and delivery
  • go and see the teams doing the work in each of the disciplines

You can buy Lean vs. Agile vs. Design thinking from Amazon UK here