Tag Archives: product development

December 15

How to grow your start-up, product or company – what you could learn from ‘Hacking Growth’ by Sean Ellis (2017, 276 pages)

How did companies like DropBox, Airbnb and Facebook attract many more customers than their competitors?

November 17

What you could learn from ‘How Google Tests Software’ by James Whittaker (2012, 235 pages)

Google is one of the companies that are building and maintaining software at scale.  While many of Google’s applications are not life-critical, the world certainly notices any disruption.  These disruptions are surprisingly rare, given the number of products, the quantity of code and the sheer number of developers.

October 05

What could you learn from ‘The mom test’ by Rob Fitzpatrick (2013, 133 pages)

How do you get detailed, insightful and unbiased feedback?  In his book ‘The mom test’, Rob sets out three rules that will you get user testing right. The Mom Test Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more   The […]

September 15

What you could learn from ‘Product Leadership’ (2017, 209 pages)

How do companies produce products and services customer want?  The book ‘Product Leadership’ suggests that the key is to build empowered and autonomous teams, lead by product leaders.