What could you learn from ‘The mom test’ by Rob Fitzpatrick (2013, 133 pages)

How do you get detailed, insightful and unbiased feedback?  In his book ‘The mom test’, Rob sets out three rules that will you get user testing right.

The Mom Test

  1. Talk about their life instead of your idea
  2. Ask about specifics in the past instead of generics or opinions about the future
  3. Talk less and listen more


The book also offers many other useful pieces of advice, including how to conduct testing, who to conduct testing with and key tips for keeping on track.

Avoiding bad data and get back on track:

  1. Deflect complements (they are cheap)
  2. Anchor fluff
  3. Dig deeper (opinions, emotions, ideas)

Signs of a good meeting/user test:

  1. Facts – what user does and how they do it
  2. Commitment – time, money or reputational risk, if they don’t give these up, then they are not interested
  3. Advancement – they want to move forward


‘The Mom Test’ is essential reading for those that are interested in developing a product that customers will buy.  The book is short, well written and has a great checklist in the back.  Read this book if you want to improve how you test your ideas and products with customers.

You can find ‘The mom test’ on Amazon UK here.