What does a product leader do?

Product leaders delight customers in hard-to-copy, margin-enhancing ways. 

Gibson Biddle, VP Product Netflix


In my experience product leaders (PL, may also be called product owner or managers) lead the teams that build amazing experiences for customers.  PL’s understand existing and target customers, the companies strategic context and then translate this into a prioritised list of work and experiments for the team to design, deliver and maintain.

Being a product leader is an incredibly challenging job, as it spans leadership, agile product development process and has ultimate accountability for the success of their product.  The three critical PLs skills are:

  1. Making great decisions – building the most valuable thing for our customers and Monese
  2. Getting things done – executing the result of those decisions quickly and safely
  3. Leadership – building and maintaining high-performing teams


You can find more thoughts and advice by following the links above, or the best articles and resources at the links below.


Feature image credit: xaviereusebio

These are ‘tools not rules’ deliberately as this advice should be used to inform and guide and should not be used to constrain or control.