Tag Archives: product owner

January 25

What you can learn from ‘Decode and Conquer’ by Lewis C. Lin (2013, 202 pages)

In his book ‘Decode and Conquer’, Lewis breaks down the separate roles of the Product Owner. His advice includes: Have a clear set of criteria for design (he likes Dieter Rams), these should be three of four criteria that you use to evaluate other/your designs The CIRCLES method of analysing design Comprehend situation (what, who, why, when, where and […]

November 01

What does a product leader do?

Product leaders delight customers in hard-to-copy, margin-enhancing ways.  Gibson Biddle, VP Product Netflix   In my experience product leaders (PL, may also be called product owner or managers) lead the teams that build amazing experiences for customers.  PL’s understand existing and target customers, the companies strategic context and then translate this into a prioritised list of […]

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