In their book ‘Nudge’, Thaler and Sunstein are among the first to set out the arguments for using behavioural insights to change (‘nudge’) people’s behaviour. By changing the context of a decision, they argue it is possible to reduce unhealthy or undesirable decisions. Their main arguments stem from making sure that choices are presented in […]
Tag Archives: emotions
April
12
What can you learn from ‘Nudge’ by Cass Sunstein & Richard Thaler (2009, 312 pages)
posted by Max
April
12
What you can learn from ‘The Heart of Change’ by John Kotter (2012, 208 pages)
posted by Max
In The Heart of Change, John Kotter outlines his eight steps to make change stick. This is a good, short read, with a strong research foundation. As with much recent work on change, Kotter argues that you must appeal to feeling and emotions. In short, he argues that you must help people see, feel and […]
getting better every day 