Tag Archives: emotions

April 12

What can you learn from ‘Nudge’ by Cass Sunstein & Richard Thaler (2009, 312 pages)

In their book ‘Nudge’, Thaler and Sunstein are among the first to set out the arguments for using behavioural insights to change (‘nudge’) people’s behaviour. By changing the context of a decision, they argue it is possible to reduce unhealthy or undesirable decisions. Their main arguments stem from making sure that choices are presented in […]

April 12

What you can learn from ‘The Heart of Change’ by John Kotter (2012, 208 pages)

In The Heart of Change, John Kotter outlines his eight steps to make change stick. This is a good, short read, with a strong research foundation. As with much recent work on change, Kotter argues that you must appeal to feeling and emotions. In short, he argues that you must help people see, feel and […]

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