Whether you need to design a brand new product or compete in an existing market, the key to success is developing a product is that fulfills a customer need in such as way that customers are willing you pay you more than your costs.
“The problem is not that big companies don’t see change coming, it is just that they fail to decide what to do about it and/or fail to execute their plan.” IDEO is now one of the world’s top design consultancies. IDEO’s success includes the first Apple mouse and the Plam V. Tom Kelley, the founder […]
Each year HBR publishes its most popular articles in a single book. The type of articles and the topics they cover are a bellwether for what academics and global business leaders find important. In the latest edition, the articles focus on data analytics, design thinking and innovation. Below, I have briefly summarised what I felt where the most […]
“Strategy is about moving from where you are to where you want to be. Smart strategy is the shortest route to desirable ends with available means.” Max McKeown Strategy, historically a Greek military term (see below), is now used very loosely to describe any plan of action to achieve a long term aim (see here). In […]
What is innovation? How do you and your company become more innovative? How do you lead and manage creative people? How to you turn your companies best ideas into reality? All of these questions are challenging for leaders in large organisations. Max McKeown’s ‘The Innovation Book’ is an excellent resource to help you answer these […]
Success only lasts so long. If you, or your company, are successful others will imitate, and competition will erode your advantage. Therefore, to remain successful, you need to capitalise on your current success, and use then redeploy the resources from this success and invest them where they while hopefully generate future growth. Exploitation is defined as ‘the action […]
If you do not update your business model and your products the market will conspire to erode your profitability as your products will descend down the life-cycle to their demise. This decline can be stopped. By renewing both your product and your business model, you can ensure that you remain competitive (see below). Therefore, this act […]