Whether you need to design a brand new product or compete in an existing market, the key to success is developing a product is that fulfills a customer need in such as way that customers are willing you pay you more than your costs.
Tag Archives: design
March
10
What you could learn from “The Art of Innovation” by Tom Kelly (2001, 297pages)
posted by Max
“The problem is not that big companies don’t see change coming, it is just that they fail to decide what to do about it and/or fail to execute their plan.” IDEO is now one of the world’s top design consultancies. IDEO’s success includes the first Apple mouse and the Plam V. Tom Kelley, the founder […]
February
17
What you could learn from ‘Design Thinking’ by Nigel Cross (2011, 148 pages)
posted by Max
Design thinking is now cool. Pepsi CEO has credited ‘deign thinking’ with turning her company around (see HBR here), and Stamford has set even set up an institute of design DSchool. What is design thinking? “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically […]
October
24
What you could learn from ‘The Innovation Book’ by Max McKeown (2014, 245 pages)
posted by Max
What is innovation? How do you and your company become more innovative? How do you lead and manage creative people? How to you turn your companies best ideas into reality? All of these questions are challenging for leaders in large organisations. Max McKeown’s ‘The Innovation Book’ is an excellent resource to help you answer these […]
September
12
What you could learn from Frugal Innovation: How to do better with less by Navi Radjou & Jaideep Prabhu (2016, 220 pages)
posted by Max
Everyone wants to be seen as innovative. Innovation has been one of the top business buzz words over the last few years. Once the preserve of multination corporations and their huge Research & Development (R&D) Labs, innovation has been transformed by technology firms and startups who are able to innovate faster, and with fewer resources. […]
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