Tag Archives: persuasion

December 09

What could you learn from ‘Pre-suasion’ by Robert Cialdini (2016, 233 pages)?

To be successful, you need to sell.  You may not be in sales or even interact with customers, but you will need to sell yourself.  You will need to convince people that you are the person to hire, that you are the person to trust with work and that you are the person that can […]

September 02

Leadership hack 006 – alignment is not agreement

Aligning people when everyone agrees is easy.  However, you will often disagree with others on what you are trying to achieve and how best to achieve it.  Disagreement is not harmful, most of the time it is beneficial to have our ideas and assumptions tested – two minds are better than one.  However, if a […]

April 20

Could personality analytics revolutionise the way you work with others? By Max Eskell

Human interaction is incredibly complex.  People can be very, very different and it takes time to get to know people.  As a result, when we work with someone for the first time we often fail to pick up on their individual nuances of language and body language.  By not being attuned to new people you increase the chance […]

April 12

What can you learn from ‘Made to Stick’ by Chip & Dan Heath (2008, 284 pages)

A fantastic precursor to ‘Switch’, this book sets out a framework for getting people to remember what you tell them. Using some compelling examples, Chip and Dan argue that humans remember stories more that statistics or logical arguments. Chip and Dan provide a useful framework for checking whether your story/idea is likely to ‘stick.’ 1. […]

April 12

What you could learn from ‘Yes! 50 Secrets from the Science of Persuasion’ by Noah Goldstein (2007, 232 pages)

Noah Goldstein consolidates hundreds of research articles and condenses them into 50 secrets of persuasion. Each ‘secret’ is told in a very compelling and digestible way. The writing is concise, with supporting evidence and examples. One of the key insights is the six universal principles of social influence (reciprocity, authority, commitment/consistency, scarcity, liking and social […]