‘Talk like Ted’ is a fantastic book for those looking to improve their ability to present, influence and create impact. Carmine Gallo combines her experience coaching CEOs and TED speakers and consolidates her advice into three areas (Emotional, Novel & Memorable) and nine tips. 1. Unleash the Master within (what are you passionate about) 2. […]
Author Archives: Max
April
12
What you could learn from ‘Yes! 50 Secrets from the Science of Persuasion’ by Noah Goldstein (2007, 232 pages)
posted by Max
Noah Goldstein consolidates hundreds of research articles and condenses them into 50 secrets of persuasion. Each ‘secret’ is told in a very compelling and digestible way. The writing is concise, with supporting evidence and examples. One of the key insights is the six universal principles of social influence (reciprocity, authority, commitment/consistency, scarcity, liking and social […]
April
12
What you could learn from ‘On change management’ by Harvard Business Review (2011, 304 pages)
posted by Max
The book is a collection of ten of the most influential HBR article on change management. From Kotter’s ‘Leading Change’ to Heifetz’s ‘A Survival Guide for Leaders’, this book provides several alternative perspectives on why transformation or change efforts succeed or fail. One of the key points of the book is that competing commitments may […]
April
12
What you can learn from ‘The Heart of Change’ by John Kotter (2012, 208 pages)
posted by Max
In The Heart of Change, John Kotter outlines his eight steps to make change stick. This is a good, short read, with a strong research foundation. As with much recent work on change, Kotter argues that you must appeal to feeling and emotions. In short, he argues that you must help people see, feel and […]
April
07
What you could learn from ‘Switch: How to change things when change is hard’ by Chip and Dan Heath (2011, 320 pages)
posted by Max
getting better every day 