What can you learn from ‘Talk like TED’ by Carmine Gallo (2014, 288pages)

Posted by Max on April 12, 2016 in Book reviews, efficiency | Leave a comment

‘Talk like Ted’ is a fantastic book for those looking to improve their ability to present, influence and create impact. Carmine Gallo combines her experience coaching CEOs and TED speakers and consolidates her advice into three areas (Emotional, Novel & Memorable) and nine tips.
1. Unleash the Master within (what are you passionate about)
2. Master the Art of Storytelling (use ethos, logos, pathos)
3. Have a conversation (vary your rate, volume pitch and pauses)
4. Teach me something new (people love novelty)
5. Deliver jaw-dropping moments (people remember shock)
6. Lighten up (humility and humour)
7. Stick to 18-minuet rule (use rule of three)
8. Paint a mental picture with multisensory experience
9. Stay in your lane

This book consolidates a lot of great information.  Using great examples from the TED stage Carmine makes a compelling argument for her nine tips.  The 9 tips mirror a many of Chip and Dan’s 6 tip framework (simple, unexpected, concrete, credible, emotional, and story).

In the future, I will try to use Carmine 9 tips when creating content, and the Chip and Dan’s 6 tips framework as a checklist or as points to elicit feedback.

Link to book on Amazon

Link to Carmine Gallo’s website

Other advice of note.

1. Always paint a hero and villain and make your novelty or stories, anecdotes relevant to audience
2. Advice on how to build a message
   1. Simplify to 140 characters
   2. Find three key supporting messages
   3. Support each of these messages with stories, statistics and examples