Joe Navarro, a former FBI interrogator deftly takes the reader through the basic mechanics of reading body language. I feel that this is essential reading for leaders and consultants as the tips and guidance will help develop your EQ. Key insights include establishing a baseline first, as this then allows you to see how your […]
Tag Archives: influence
What you could learn from ‘Yes! 50 Secrets from the Science of Persuasion’ by Noah Goldstein (2007, 232 pages)
posted by Max
Noah Goldstein consolidates hundreds of research articles and condenses them into 50 secrets of persuasion. Each ‘secret’ is told in a very compelling and digestible way. The writing is concise, with supporting evidence and examples. One of the key insights is the six universal principles of social influence (reciprocity, authority, commitment/consistency, scarcity, liking and social […]