Blue Ocean Strategy by Can Kim and Renee Mauborgne (2015, 224 pages)
How do you prepare for disruption? How to you continue to grow when everyone else is fighting for the same customers?
Can and Renne argue that companies need to find new customers and new markets to order to avoid being caught up in ever increasing competition in existing markets.
The authors present the following framework as a method of identifying your new ‘blue ocean’ strategy. Simply, they argue that you need to make strategic choices about where you compete and what makes you different from your competitors.
This is a great book to make you re-think your current business model and value proposition. Read this book if you want the tools to fundamentally re-think what markets you conduct business in, and who your customers are.