Tag Archives: differentiation

May 29

Blue Ocean Strategy by Can Kim and Renee Mauborgne (2015, 224 pages)

How do you prepare for disruption?  How to you continue to grow when everyone else is fighting for the same customers? Can and Renne argue that companies need to find new customers and new markets to order to avoid being caught up in ever increasing competition in existing markets. The authors present the following framework as a […]