In their book ‘Nudge’, Thaler and Sunstein are among the first to set out the arguments for using behavioural insights to change (‘nudge’) people’s behaviour. By changing the context of a decision, they argue it is possible to reduce unhealthy or undesirable decisions. Their main arguments stem from making sure that choices are presented in […]
Tag Archives: communication
April
12
What can you learn from ‘Nudge’ by Cass Sunstein & Richard Thaler (2009, 312 pages)
posted by Max
April
12
What can you learn from ‘What Every BODY is Saying’ by Joe Navarro (2008, 250 pages)
posted by Max
Joe Navarro, a former FBI interrogator deftly takes the reader through the basic mechanics of reading body language. I feel that this is essential reading for leaders and consultants as the tips and guidance will help develop your EQ. Key insights include establishing a baseline first, as this then allows you to see how your […]
April
12
What can you learn from ‘Talk like TED’ by Carmine Gallo (2014, 288pages)
posted by Max
‘Talk like Ted’ is a fantastic book for those looking to improve their ability to present, influence and create impact. Carmine Gallo combines her experience coaching CEOs and TED speakers and consolidates her advice into three areas (Emotional, Novel & Memorable) and nine tips. 1. Unleash the Master within (what are you passionate about) 2. […]
April
12
What you could learn from ‘Yes! 50 Secrets from the Science of Persuasion’ by Noah Goldstein (2007, 232 pages)
posted by Max
Noah Goldstein consolidates hundreds of research articles and condenses them into 50 secrets of persuasion. Each ‘secret’ is told in a very compelling and digestible way. The writing is concise, with supporting evidence and examples. One of the key insights is the six universal principles of social influence (reciprocity, authority, commitment/consistency, scarcity, liking and social […]
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