Tag Archives: sales

April 12

What you could learn from ‘Yes! 50 Secrets from the Science of Persuasion’ by Noah Goldstein (2007, 232 pages)

Noah Goldstein consolidates hundreds of research articles and condenses them into 50 secrets of persuasion. Each ‘secret’ is told in a very compelling and digestible way. The writing is concise, with supporting evidence and examples. One of the key insights is the six universal principles of social influence (reciprocity, authority, commitment/consistency, scarcity, liking and social […]

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