Tag Archives: nudge

April 12

What can you learn from ‘Nudge’ by Cass Sunstein & Richard Thaler (2009, 312 pages)

In their book ‘Nudge’, Thaler and Sunstein are among the first to set out the arguments for using behavioural insights to change (‘nudge’) people’s behaviour. By changing the context of a decision, they argue it is possible to reduce unhealthy or undesirable decisions. Their main arguments stem from making sure that choices are presented in […]